Disney+ and Hulu combine to provide one-third of U.S. favorites
The acquisition of Hulu by the Walt Disney Company makes the combined power combined of Disney+ and Hulu responsible for a third of the most popular U.S. titles.
December 27, 2023 15:26
The study conducted by Ampere Analytics states that Disney+ and Hulu's "catalog size will be second only to Amazon Prime Video."
Disney hopes to provide more to viewers through its Hulu takeover
The current library of Disney's is comprised of animated family favorites and established classical works that are aimed towards a broad audience.
Ampere's study highlights that "Disney+'s strategy for content is based on its solid Children & Family content portfolio and tentpole Sci-Fi & Fantasy releases from major franchises. The content library of Hulu would be a great complement to Disney+'s, as it contains some of the most popular genres not available by Disney+, particularly Crime & Thriller, Romance, and Horror."
Shows that show an absence of advanced titles have fueled the acquisition to offer more balance to the streaming platform audience.
With a focus on analysis and market research data, Ampere also notes that "Hulu has more subscribers than Disney+ in the US" as of the end of October, 2023.
It has been no secret that Disney intends to become the one-stop-shop for users seeking to watch videos on demand. The acquisition of Hulu is just one of the acquisition that will expand the media titan's existing list of IPs and options for customers.
This is not the only development in the world of top streaming platforms, as Netflix has announced plans to offer live streaming of sports.
Hulu bought by Disney
In November this year, The Walt Disney Company announced the purchase of the platform.
The media giant stated "Disney expects it will pay NBCU roughly $8.61 billion, which represents NBCU's percentage in the $27.5 billion guarantee floor value for Hulu which was established when the two companies signed their agreement in 2019. The amount is less the anticipated outstanding capital call payments due by NBCU towards Disney."
